The chairman of Barilla Group says his company will not feature gay families in advertisements for his products because he likes the “traditional” family. If someone disagrees, well, they can go “eat another brand of pasta.”
Guido Barilla made the anti-gay comments during an interview with La Zanzara on Radio24 Wednesday. The radio host asked him why his company does not have ads with gay families.
"We have a slightly different culture," Barilla said, per a Huffington Post translation of the interview. "For us, the ‘sacral family’ remains one of the company’s core values. Our family is a traditional family. If gays like our pasta and our advertisings, they will eat our pasta; if they don’t like that, they will eat someone else’s pasta. You can’t always please everyone not to displease anyone. I would not do a commercial with a homosexual family, not for lack of respect toward homosexuals – who have the right to do whatever they want without disturbing others – but because I don’t agree with them, and I think we want to talk to traditional families. The women are crucial in this.”
Barilla said he respects people’s right to do what they want without disturbing others, but that he does not agree with gay adoption.
"I respect same-sex marriage because that concerns people who want to contract marriage, but I absolutely don’t respect adoptions in gay families, because that concerns a person who is not the people who decide," he added.
After his comments hit the press, he took to Twitter to apologize for the misstep,tweeting: “I apologize very much for having offended the sensibilities of many. I have the deepest respect for all the people without distinction.”
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