It is an admonition that should be taken with a grain of salt, said Chris Petrillo, a product manager at the company. Of course, he said, the digital goggles are meant for skiing and snowboarding.
“Welcome to the world of lawyers and litigation,” he said.
But maybe the lawyers are on to something.
Safety advocates say the concept of high-tech displays for goggles — and for other sports eyewear — is information overload run amok, particularly when people are using them at high speeds.
Yet Oakley, based in Foothill Ranch, Calif., is one of a handful of sports eyewear companies betting that thrill seekers and athletes crave the equivalent of a cockpit dashboard while skiing, snowboarding, cycling and running.
The companies are in the vanguard of the next wave of personal technology, called wearable computing, which promises to further shrink the barrier between users and the information they seek. Most notably, Google is expected to introduce soon its computerized glasses, called Google Glass, which will perform many of the same functions as smartphones.
The goggles made by Oakley, and similarly high-tech pairs made by competitors, have a display in the lens that shows changing speed and altitude, and can display incoming text messages. The goggles are tributes to miniaturization, equipped with global positioning technology and wireless Bluetooth to stream calls and music from phones. They can even be configured to show videos that are being shot in real time from a camera attached to the top of the lens or embedded in it.
Read more at the NY Times >